Ubud is an outlier within Bali. No beaches, but jungle, rice terraces and an internationally renowned wellness and yoga culture. For investors that means a distinctive product with its own dynamics.
A different audience
Where the coast revolves around holiday rentals of a few days, Ubud attracts a wellness and retreat-focused audience that stays longer. Yoga retreats, digital detox and longer working stays create a different booking rhythm: lower turnover, but higher room rates and more loyal guests.
What that means for returns
Average market net returns in Ubud sit between 7 and 10 percent. Occupancy is on average slightly lower than on the coast, but that is offset by higher prices per night and the scalability of a boutique hotel or villa complex with wellness facilities.
Who Ubud suits
Ubud suits investors who deliberately choose a distinctive, wellness-focused concept rather than a purely coast-driven rental model. We are actively exploring projects in this region; leave your details to be the first to be informed.
