
Region
Investing in Ubud
Ubud attracts a different audience than the coastal areas: wellness, yoga and culture, with longer stays and an audience willing to pay for quality.
Market average net return
Distinctive audience
Room rates per night
Average length of stay

The area
A market with its own rhythm
Ubud is the cultural and spiritual heart of Bali, surrounded by rice fields and jungle. The audience differs fundamentally from the coast: wellness travellers, yoga practitioners and expats who stay longer and value calm and authenticity.
Occupancy is lower than on the coast, but room rates are higher and stays are longer. That makes Ubud scalable as a boutique hotel or villa complex and well suited to investors looking for a distinctive, wellness-focused product.
Nearby: Tegallalang rice fields · Campuhan Ridge · Monkey Forest · Saraswati Temple
A high-quality, wellness-focused product
Ubud attracts an audience that stays longer and is willing to pay for authenticity, calm and wellness. Yoga retreats, detox programmes and long-staying remote workers create a different return profile than the coast: occupancy is more evenly spread and the average length of stay is higher.
That makes Ubud particularly suited to concepts with a clear signature, such as a boutique villa complex or a wellness resort, where the experience determines the value.
Who Ubud suits
Ubud suits investors who want to distinguish themselves with a specialised, wellness- and culture-focused product, rather than competing on the coast-driven rental model. It is a choice for character and margin over volume.
Why Bali Estate Group
Four reasons why investors choose us
Leasehold up to 80 years
We negotiated extension options up to 80 years, where the market standard is 30 years. At the time of writing unique in the market.
Developer and seller in one
No intermediaries. We select the location ourselves, arrange the legal structure and contract the operator.
MĀUA by Swiss-Belhotel
International hotel operator with decades of experience, on our flagship Nova Ocean Resort. Higher occupancy, lower return variance.
Transparent quarterly reporting
Every quarter, insight into revenue, occupancy and net return. Verifiable figures instead of empty promises.
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FAQ
Questions about Ubud
What characterises Ubud as an investment area?
Who is Ubud suited to?
Does Bali Estate Group already have projects here?
Can I, as a foreigner, simply buy real estate here?
How long is my leasehold term?
How are rental and management handled?
What is a realistic investment horizon?
What about tax?
Knowledge base
Read more about investing in Bali
Dive deeper into investing in Bali and specifically in Ubud.

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